The Vignobles & Compagnie teams are 100% committed to the Winerie’s CSR approach.
Discover this month Mélanie & Mathilde who give you their vision of the company comitment.

How does the marketing department participate in the value creation?

We work to develop, promote and disseminate the brand image of Vignobles & Compagnie. A valuation illustrated by:
– the expertise of its employees, the selection of its exceptional cuvées, the loyalty and quality of its winegrowing partnerships.
– a qualitative image promoted to all stakeholders to increase the notoriety of Vignobles & Compagnie.
Value creation also involves innovation; proof of the Vignobles & Compagnie boldness.

How do you value human capital within the Vignobles et Compagnie ecosystem?

The primary wealth of La Winerie is human resources. The marketing department contributes to its promotion by promoting skills via digital means. Internal events, such as team building days, foster social cohesion, strengthen ties and also, and above all, make it possible to regularly highlight the expertise and strong involvement of employees.

What is your contribution to improving the internal organization?

The main axis on which we can intervene is the improvement of internal communication. This leads to regular flows of information on the successes, constraints, investments, developments/progress of Vignobles & Compagnie services and the promotion of actions to improve the quality of life at work. In addition, on the technical level, the marketing department has a responsibility for the rationalization of the offer, of the materials, to optimize the production and storage process.

What is the positive environmental impact of the marketing department?

The marketing department contributes above all to the preservation of the environment through product eco-design reflexes, the development of a labeled offer and the selection of green suppliers. Satellite actions in the wine sector are of course carried out such as the enrichment of biodiversity through the reforestation of forests.

“Integrating an authentic CSR strategy into the heart of our winery ecosystem is our challenge! »